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Angewandte Marketinganalyse: Praxisbezogene Konzepte Und Methoden Zur Betrieblichen Entscheidungsunterstutzung on Paperback by Guido Grunwald
Angewandte Marketinganalyse: Praxisbezogene Konzepte Und Methoden Zur Betrieblichen Entscheidungsunterstutzung on Paperback by Guido Grunwald
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Angewandte Marketinganalyse

Praxisbezogene Konzepte Und Methoden Zur Betrieblichen Entscheidungsunterstutzung
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Description

Mit diesem Lehrbuch werden die einschlagigen Analysekonzepte und -methoden zur betrieblichen Entscheidungsunterstutzung anhand von Fallstudien und Ubungsaufgaben kompakt und praxisnah vermittelt.Das Lehrbuch wendet sich an Studierende und Praktiker, die Marketinganalysen selbst durchfuhren, beurteilen und daraus Entscheidungen ableiten mussen. Geeignet ist es auch zum Selbststudium."
Release date NZ
May 1st, 2016
Audience
  • General (US: Trade)
Country of Publication
United States
Imprint
de Gruyter Oldenbourg
Pages
420
Publisher
de Gruyter Oldenbourg
ISBN-13
9783110371727
Product ID
23138194

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