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A Global View on Intercultural Management by Jurgen Rothlauf
A Global View on Intercultural Management by Jurgen Rothlauf
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A Global View on Intercultural Management

Challenges in a Globalized World
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Description

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.

Author Biography:

Jürgen Rothlauf (University of Applied Sciences Stralsund)
Release date NZ
October 27th, 2014
Audiences
  • Tertiary Education (US: College)
  • Tertiary Education (US: College)
Pages
360
ISBN-13
9783110400625
Product ID
22970188

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