Non-Fiction Books:

50 Ways to Understand Communication

A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

Format

Paperback / softback

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50 Ways to Understand Communication by Arthur Asa Berger
$96.00

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Description

In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, Levi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, "otherness," and nonverbal communication. Berger's clear explanations surround this assortment of influential writing. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.

Author Biography

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.
Release date NZ
February 16th, 2006
Country of Publication
United States
Imprint
Rowman & Littlefield Publishers
Pages
144
Dimensions
155x231x12
ISBN-13
9780742541085
Product ID
3994328

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