50 Ways to Understand Communication

A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

By:

Arthur Asa Berger

Format:

Hardback

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Description

Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness,' and nonverbal communication. Berger's clear explanations and examples surround this assortment of influential writing, walking the uninitiated through these sometimes dense theoretical works. His selections and commentary will challenge readers to reconsider the role of communication in our culture. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.

Author Biography:

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

Release date NZ

February 20th, 2006

Author

Arthur Asa Berger

Audience

Undergraduate

Pages

144

Dimensions

208x236x19

ISBN-13

9780742541078

Product ID

5323456

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