for weekly updates & specials by email


Pokemon SUPERSTORE - 400+ goodies shipping now!

Hottest Pokemon gear in NZ!

Pokken Tournament DX
Nintendo Switch
(4.5) 2
$109.99 $99.99
In stock - ships tomorrow
Pokemon Ultra Moon
(4.2) 6
$79.99 $69.99
Pre-order - out 17 Nov 2017
(4.7) 3
In stock - ships tomorrow
Pokemon Ultra Sun
(3.8) 6
$79.99 $69.99
Pre-order - out 17 Nov 2017
(5.0) 1
In stock - ships tomorrow
(4.8) 13
$7.49 $6.99
In stock - ships tomorrow
Pokemon - Guess Game
$39.99 $29.99
In stock - ships tomorrow
by Pokemon ~ Hardback
(4.7) 6
$24.99 $19.00
In stock - ships tomorrow
(4.3) 3
In stock - ships tomorrow
In stock - ships tomorrow

Gotta Catch 'em all - choose your favourite Pokemon!

Most wanted Trading Cards - boosters, theme decks + more!

Must-play Pokemon Games - shipping today!

Dress to impress - 120+ bags, jewellery, caps + more!

Best Selling Pokemon Books - huge range ready to order!

Cuddle up to adorable Pokemon Plushies now!

LOADS of Pokemon adventures on DVD!

Browse all Pokemon

Pokemon (ポケモン), short for the original Japanese title: Pocket Monsters, is a huge pop culture franchise created by Satoshi Tajiri back in 1995. The story is based on human trainers and the fictional creatures to fight each other for sport. It all started as a game for the Game Boy published by Nintendo. Soon it was popularized with video games, trading card games, anime tv shows, movies, toys and other merchandise.

In 2016, Niantic published Pokémon Go, the free mobile game that allows players to capture Pokemon appear on device screens as though in the real world. The game became one of the most used app since after launching. It was also a boon to the stock value of Nintendo. Pokemon Go Plus is the wearable device that vibrates when the trainer is near a Pokemon or a point of interest. Players can push the button on the device to perform actions like picking up Pokemon eggs and Poke Balls.