When is the right time to take on a leadership role? Will you ever feel ready? When Franca Gucciardi accepted her first CEO position at the Loran Scholars Foundation, she quickly realized the immense task ahead of her and contacted her mentor, Alan Broadbent. What followed was a series of conversations, and a process of learning to ask (and then answer!) the right questions. You're It! is a mentorship in book form, the collected wisdom of two experienced CEOs. This practical and accessible guide to leading an organization is everything you wanted to know about being a non-profit CEO but were afraid to ask. Once you become CEO, the success or failure of your organization is all up to you: You're It!