Writing a Business Plan

A Practical Guide

By:

Ignatius Ekanem

Format:

Hardback

Series:

Routledge Focus on Business and Management

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Description

Resourcing new ventures is-all important for entrepreneurs, and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan. Business plans are vital when it comes to making strategic decisions and monitoring progress. Writing a Business Plan is designed to teach you how to write your business plan without relying on someone else or internet templates. It will take you through each stage of business-plan writing, with chapters on generating ideas; describing business opportunities; drawing a business road map; and considering marketing, financial, operations, HR, legal and risk. The book includes a range of features to assist you, including worked-through examples. This unique book provides a one-stop shop for entrepreneurs and students of entrepreneurship to hone their skills in writing a useful and comprehensive business plan.

Author Biography:

Ignatius Ekanem is Senior Lecturer in Business Management at Middlesex University Business School, London. Dr Ekanem specialises in economic regeneration and small-business research, with particular focus on the financial management practices of small and medium-sized businesses.

Release date NZ

June 6th, 2017

Author

Ignatius Ekanem

Audience

Tertiary Education (US: College)

Illustrations

22 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and white

Pages

134

Series

Routledge Focus on Business and Management

ISBN-13

9781138206021

Product ID

26785634

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