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Words That Work

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Words That Work

It's Not What You Say, It's What People Hear

Format

Paperback

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Words That Work by Frank I. Luntz
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Description

A behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for and even what we believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what we want.
Release date NZ
March 14th, 2007
Country of Publication
United States
Edition
International ed.
Imprint
Hyperion
Pages
273
Dimensions
152x228x25
ISBN-13
9781401303082
Product ID
2069772

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