Non-Fiction Books:

Winning in the Women's Health Care Marketplace

A Comprehensive Plan for Health Care Strategists



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Winning in the Women's Health Care Marketplace by Genie James
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Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Written by an exceptional panel of experts in women's health, Winning in the Women's Health Care Marketplace synthesizes the nation's best strategies and practices for creating a health program that will capture the attention and loyalty of the emerging women's market.

Author Biography

GENIE JAMES is a strategic business development consultant in Nashville, Tennessee. James was formerly Executive Vice President of Managed Care and Marketing for PrinipalCare, Inc. and a Director of the Integration Services Group for Quorum Health Resources, LLC. She is the author of Making Managed Care Work.
Release date NZ
March 13th, 2000
Country of Publication
United States
Jossey-Bass Inc.,U.S.
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