Wine Marketing

Name: Wine Marketing
SKU: 2374050
Price: 111.00 NZD
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Paperback / softback

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Description

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Author Biography:

C. Michael Hall, Richard Mitchell

Release date NZ

September 24th, 2007

Author

Audience

Tertiary Education (US: College)

Pages

376

Dimensions

165x234x20

ISBN-13

9780750654203

Product ID

2374050

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