Beauty is not just in the eye of the beholder. It's something that can be measured and understood. Science Fact. Scientists are starting to unravel more and more about how the mind has developed over human history, revealing some surprising truths about how the mind works. Did you know, for example, that the landscape photos people think of as most beautiful are closely correlated with exactly the kind of lush fertile landscape early humans sought out? Featuring interviews with numerous great photographers combined with concepts from exciting areas of science and psychology, WHY YOU LIKE THIS PHOTO holds the inspiring and practical keys to capturing the images that you, and everyone, will love.