Did you know that . . . carrying a musical instrument makes you more attractive? music can cure insomnia? music can change the taste of wine? the Mozart effect has nothing to do with Mozart? Barry Manilow songs can be used for crowd control? Why does music affect you so profoundly? It impacts the way you think, talk, feel, behave and even spend money. With his conversational style, humour, and endless knowledge, scientist and musician John Powell showcases fascinating studies - for example that shoppers spend more money in stores that play classical music and, even more astounding, they are more likely to buy German wine in stores playing German music. With chapters on music and emotions, music as medicine, music and intelligence, and much more, Why We Love Music will entertain through to the very last page. A delightful journey through the psychology and science of music, Why We Love Music is the perfect book for anyone who loves a tune.