Why Advertising Fails

And How To Make Yours Succeed

By:

Dan S Kennedy

Format:

Paperback / softback

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Description

Uncover the secrets of properly purposed advertising How often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame—company leadership, the format for the ad, the product itself? With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit—and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And here's the kicker: there's no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns. Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It's not too late to turn your advertising around and start generating revenue—your business depends on it!

Author Biography:

DAN KENNEDY is Founder of Magnetic Marketing(R), Renegade Millionaire(R) system, and one of the most revered marketing advisors to entrepreneurs and business owners in the world. Kennedy has taught his Magnetic Marketing(R) system to over 6 million people around the world. For 9 consecutive years, Kennedy spoke on the famous SUCCESS Tour, earning on average $100,000 per speech, and sharing the stage with President Ronald Reagan, Gen. Colin Powell, Johnny Cash, Larry King, and Mary Tyler Moore. Kennedy has delivered over 3,000 paid speeches and seminars to entrepreneurs and business owners. Kennedy has authored 32 books, many being named to the "Top 100 Business Books of all Time" list by Inc. Magazine with translations in over a dozen languages. Kennedy has been interviewed or featured in 300 different business magazines or trade journals including Forbes, Bloomberg BusinessWeek, and Entrepreneur.

Release date NZ

November 23rd, 2021

Author

Dan S Kennedy

Audience

General (US: Trade)

Pages

224

Dimensions

152x229x12

ISBN-13

9781642253467

Product ID

35339541

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