Rachel Taylor is an advertising executive who wants a baby without the complications of a husband. Jesse Jordan is just the cowboy to complicate Rachel's neatly laid plans. Feeling her biological alarm clock ticking, Rachel single-mindedly embarks on a search for a suitable sperm donor. She begins her search by engaging the services of Date-Your-Mate dating service. Yet, even with the less exacting scrutiny of her best friend, Genie, she doesn't find that certain man to spark her interest enough to be willing to procreate with him. Her next move is to place an ad in a singles column, arranging to meet each of the candidates in the neutral zone of a bar. But after a discouraging round of interviews with her hopefuls, and consuming a few too many drinks, she declares that the next man who walks through the door will be the father of her child. In walks Jesse, the golden-haired cowboy, whose charm and good looks automatically inspire fairy tale dreams. Rachel's only objection is that he is one of her clients at her advertising agency and she refuses to mix business with her personal life. He's also one of Texas's most eligible bachelors, who has a reputation for playing fast and loose with his women. The fastidious Rachel refuses to consider him as a possible donor. Jesse isn't nearly the bad boy the tabloids paint him to be. One look into Rachel's soft brown eyes, and he finds a powerful attraction to the starchy ad executive. Her apparent disinterest only increases the challenge of the chase.