Business & Economics Books:

When Firms Change Direction

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$356.00
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Description

Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."
Release date NZ
February 15th, 2001
Audience
  • Professional & Vocational
Illustrations
numerous line figures
Pages
280
Dimensions
162x243x20
ISBN-13
9780195136432
Product ID
2806277

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