What Would Google Do?

Reverse-Engineering the Fastest Growing Company in the History of the World

By:

Jeff Jarvis

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Paperback / softback

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Description

"Eye-opening, thought-provoking, and enlightening." -USA Today "An indispensable guide to the business logic of the networked era." -Clay Shirky, author of Here Comes Everybody "A stimulating exercise in thinking really, really big." -San Jose Mercury News What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

Author Biography:

Jeff Jarvis is the proprietor of one of the Web’s most popular and respected blogs about media, Buzzmachine.com. He also writes the new media column for the Guardian in London. He was named one of 100 worldwide media leaders by the World Economic Forum at Davos in 2007 and 2008, and he was the creator and founding editor of Entertainment Weekly magazine.

Release date NZ

October 20th, 2011

Author

Jeff Jarvis

Audience

Professional & Vocational

Pages

288

Dimensions

135x203x16

ISBN-13

9780061709692

Product ID

10837623

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