What Sponsors Want: An Inspirational Guide For Event Marketers

By:

Mark Harrison

Format:

Hardback

Series:

Emerging Issues And Trends In Sport Business

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Description

This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' - experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.

Release date NZ

September 18th, 2020

Author

Mark Harrison

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

300

Series

Emerging Issues And Trends In Sport Business

ISBN-13

9789811219016

Product ID

33320523

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