Gone are the old days of pencil and paper surveys. In the 21st century you can create and deploy electronic surveys more quickly and easily to far more potential respondents using the web. Today's researchers, marketers, and business administrators in both the profit and the non-profit world use electronic surveys to handle common tasks ranging from getting customer feedback on products and services to collecting patient data for medical studies to sending out RSVPs for social events. Thanks to the world wide web and the expansion of broadband internet service, the number of web survey systems has grown along with the pool of potential respondents.Another reason for the shift is that electronic survey applications and online services are also quite affordable-sometimes even free. The internet and world wide web have democratized access to survey tools that were previously either not available to the general public or were expensive. However, in the past two decades survey software has gone from being a specialty application to a common one. If you were waiting to jump into using electronic surveys because of the price or the learning curve, wait no longer.This book will start you off on your journey to find the right survey system for your needs and evaluate it for yourself. When I started my journey back in 2002, I encountered lots of questions and dilemmas. In writing this book I hope to give you the benefit of my experience and save you some time and effort.