Web Search: Public Searching of the Web

Name: Web Search: Public Searching of the Web
SKU: 2814159
Price: 292.00 NZD
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Information Science and Knowledge Management

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Description

This book brings together results from the Web search studies we conducted from 1997 through 2004. The aim of our studies has been twofold: to examine how the public at large searches the Web and to highlight trends in public Web searching. The eight-year period from 1997 to 2004 saw the beginnings and maturity of public Web searching. Commercial Web search engines have come and gone, or endured, through the fall of the dot.com companies. We saw the rise and, in some cases, the demise of several high profile, publicly available Web search engines. The study of the Web search is an exciting and important area of interdisciplinary research. Our book provides a valuable insight into the growth and development of human interaction with Web search engines. In this book, our focus is on the human aspect of the interaction between user and Web search engine. We do not investigate the Web search engines themselves or their constantly changing interfaces, algorithms and features. We focus on exploring the cognitive and user aspects of public Web searching in the aggregate. We use a variety of quantitative and qualitative methods within the overall methodology known as transaction log analysis.

Release date NZ

July 21st, 2004

Author

Series

Information Science and Knowledge Management

Pages

199

Audience

General (US: Trade)

Illustrations

XIII, 199 p.

Dimensions

156x232x14

ISBN-13

9781402022685

Product ID

2814159

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