Business & Economics Books:

Web Metrics

Proven Methods for Measuring Web Site Success

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Paperback

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Web Metrics by Jim Sterne
$60.99
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Description

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0--471--41621--5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers

Author Biography

JIM STERNE is a leading expert on Internet marketing, specializing in creating strategies for business. As an author, a consultant to Fortune 500 companies and Internet entrepreneurs, and a public speaker, he focuses on the changing landscape of the World Wide Web as a medium for creating and strengthening customer relationships. With a special emphasis on Web metrics, his company, Target Marketing (www.targeting.com), is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.
Release date NZ
June 17th, 2002
Author
Country of Publication
United States
Illustrations
illustrations
Imprint
John Wiley & Sons Inc
Pages
448
Dimensions
190x232x25
ISBN-13
9780471220725
Product ID
3080786

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