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W.D. & H.O. Wills and the development of the UK tobacco Industry by B.W.E. Alford
W.D. & H.O. Wills and the development of the UK tobacco Industry by B.W.E. Alford
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W.D. & H.O. Wills and the development of the UK tobacco Industry

1786-1965
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Description

This independent and critical study in economic and social history is based on free access to the records of W.D. & H.O. Wills. Dr Alford traces the history of the firm from its origin to its transformation into a constituent part of a larger company. Having played such a leading role in the development of the UK tobacco industry, Willis’ book is more than the history of a single firm, it also provides an important study of a leading consumer goods industry. Drawing on aspects of economic theory, the author examines the firm's development in the light of general aspects of business history. This major study was first published in 1973.
Release date NZ
February 9th, 2015
Author
Pages
544
Audiences
  • General (US: Trade)
  • Tertiary Education (US: College)
Dimensions
156x234x28
ISBN-13
9781138861749
Product ID
25682418

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