icube(TM), the heart of Venture Perfect, is a leadership system designed to build trust, ownership mentality, and engagement and manage complexity, thereby reducing human friction. As a business grows, it naturally becomes more complex. Human friction inevitably occurs when businesses reach a certain level of growth and complexity. This friction can greatly impact overall productivity and profitability and can challenge even well-established levels of trust, ownership, and engagement. Successful companies are built on trust. Trust, an ownership mentality, and team member engagement are intertwined. When people have an ownership mentality, they care and have high levels of engagement in their work. When others see their teammates displaying high levels of engagement, they trust them and in turn feel more engaged, which leads to a higher sense of ownership. This cycle of engagement, ownership, and trust is the foundation of effective organizations. High levels of productivity and profitability are expected outcomes of effective organizations. icube(TM) is made up of three "i"s: Intensity (execution), Intelligence (strategy), and Inspiration (culture). Execution is the ability of an organization to get things done. The degree to which a team can execute well relies on the quality of their plan or strategy. An effective strategy can only be developed if there is a clearly identified core purpose and culture behind it. In other words, strategy (Intelligence) is inspired by culture (Inspiration), and execution (Intelligence) is enabled by strategy (Intelligence) and culture (Inspiration) is sustained by execution (Intensity). The three "i"s are inextricably linked together.