Everyone loves a good game! Now take that a step further and think about how the game applies to User Experience (UX). UX FMK focuses on unique advice sorted into the 20 things you should know, the 20 ways to avoid wasting time, and 20 ways NOT to fail in the field of User Experience. Using the all too familiar premise of the original FMK game, this book invites you to take a deep dive into UX and what works, what doesn't work, what has longevity, and how royally things can be screwed up. In this book, you'll find premises that will change the way you think about UX, will give you inspiration to change what needs to be changed, and keep what's working phenomenally well: How to recognize the "Oh F**k!" moment and what to do about it What to avoid and behaviors to marry and embrace for the long-term And finally, how and why you are killing your UX career If you're looking for an easy-to-understand book about UX and how it applies to you or your business, UX: FMK is the must-have guide to help you.