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Utopian Images and Narratives in Advertising on Hardback
Utopian Images and Narratives in Advertising on Hardback
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Utopian Images and Narratives in Advertising

Dreams for Sale
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$400.00
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Description

The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection’s cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.

Author Biography:

Luigi Manca is professor of communication arts at Benedictine University. Alessandra Manca is a lecturer at Benedictine University. Gail W. Pieper is a former adjunct professor in the Department of Communication at Benedictine University.
Release date NZ
May 10th, 2012
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Contributors
  • Contributions by Chris Birks
  • Contributions by Jean-Marie Kauth
  • Contributions by John Kloos
  • Contributions by Jonathan F. Lewis
  • Contributions by Paul A. Catterson
  • Contributions by William Scarlato
  • Contributions by Zubair S. Amir
  • Edited by Alessandra Manca
  • Edited by Gail W Pieper
  • Edited by Luigi Manca
Pages
296
Dimensions
161x239x25
ISBN-13
9780739173268
Product ID
19800457

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