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US Firms’ Business Competence in the Taiwanese IT Industry on Hardback by Pi-Chi Chen
US Firms’ Business Competence in the Taiwanese IT Industry on Hardback by Pi-Chi Chen
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US Firms’ Business Competence in the Taiwanese IT Industry

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Description

This book offers an in-depth analysis of the roles and strategies of subsidiaries of American multinational companies (MNCs) in Taiwan’s IT industry. Based on semi-structured interviews with 16 managing directors of the different foreign-owned subsidiaries and 100 functional unit managers, the authors investigate (1) the roles of functional units in evaluating strategy formulation and change in foreign subsidiaries; (2) the factors that determine strategy formulation and change in foreign subsidiaries and their functional units; and (3) the linkages between cross-functional units. The research underscores the view that MNCs’ strategies are composed of assorted heterogeneous elements.

Author Biography:

Pi-Chi Chen is Lecturer in International Business at the Department of International Business and Economics, the University of Greenwich. Her research interests include international business strategy, multinational enterprises based in emerging markets, multinational networks and subsidiaries, and regional innovation and development. Young-Chan Kim is Senior Lecturer in International Business at the Department of International Business and Economics, the University of Greenwich. His research interests include international business strategy, multinational enterprises based in emerging markets, especially China and Africa, and regional innovation and development. His recent book 'China and ASEAN' was also published by Springer.
Release date NZ
July 5th, 2016
Audience
  • Professional & Vocational
Edition
1st ed. 2016
Illustrations
1 Illustrations, color; 17 Illustrations, black and white; XVI, 234 p. 18 illus., 1 illus. in color.
Pages
234
Dimensions
155x235x16
ISBN-13
9783319320274
Product ID
25024324

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US Firms’ Business Competence in the Taiwanese IT Industry by Pi-Chi Chen
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US Firms’ Business Competence in the Taiwanese IT Industry
by Pi-Chi Chen ~ Paperback / softback
Available - Usually ships in 3-4 weeks

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