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Untapped Options on Hardback by Bea Northcott
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Untapped Options

Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care
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Description

An AHA Press/Jossey-Bass Resource Untapped Options is an invaluable resource for health care leaderswho want to help their organizations succeed. Bea Northcott andJanette Helm, experts in the field of health care management, havecreated a practical approach that explores how human resources andmarketing managers can combine forces and work together to createmission, vision, and values statements that will drive a commonstrategy to organizational excellence. Step-by-step, Northcott andHelm show how to implement this innovative approach that, once inplace, will contain costs, bolster employee satisfaction andproductivity, and increase customer satisfaction.

Author Biography:

BEA NORTHCOTT is president of Triple Impact, a consulting firm in Franklin, Indiana. JANETTE HELM is an organizational consultant at St. Vincent Hospitals and Health Services in Indianapolis.
Release date NZ
April 12th, 2000
Audience
  • General (US: Trade)
Pages
240
Dimensions
160x233x22
ISBN-13
9780787955373
Product ID
3082157

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Filed under...

Books >
Non-Fiction >
Professional & Technical >
Medicine >
Medicine: general issues >
Public health & preventive medicine
Books >
Non-Fiction >
Professional & Technical >
Medicine >
Medicine: general issues >
Health systems & services >
Hospital administration & management