Unico Grande Amore: AS Roma in the 21st Century is the historical, mythological and fascinating story of one of the world’s most popular football clubs, Italy’s AS Roma. Although not the most successful club in Serie A, Roma are one of the biggest and have been a pioneer in fan movement, social media awareness and honouring their heroes. At the end of the 20th century, the famous comeback against FC Barcelona gave Roma a cult status that has lasted into the age of digitisation and new media. The club entered the 21st century with aspirations of winning the Scudetto along with glory in Europe. Roma won the Scudetto in 2001 and marked the occasion with a mammoth celebration led by the songs of Antonello Venditti, which helped cement their place in Serie A folklore. Since the days of the Roman Empire, Rome has been a city of great significance, and that legacy lives on in a sporting sense through AS Roma.