Salim Sheikh became fascinated by Artificial Intelligence (AI) whilst delivering a final year project for his undergraduate degree at Royal Holloway, University of London; creating a program to syntactically and semantically analyse text and convert it to speech leveraging natural language processing (NLP) techniques. This led to a scholarship from University of Wales, Cardiff where he gained an MSc in "Artificial Intelligence with Engineering". Additional scholarship followed at University of Wales, Aberystwyth to do a PhD focussing on qualitative modelling leveraging case based reasoning, genetic algorithms and neural networks. In his professional life, Salim has spent the past twenty years in consulting; engaging in and leading digital and technology transformation, process improvement and organisational change programmes across UK, Europe, Turkey, UAE, Hong Kong, Singapore and Australia. He previously founded and managed a boutique consultancy ("Blue-Crow") which had strong success in Local Government, Healthcare and Pharma. Salim believes that we need a new narrative, mindset and ways of working (and living!) that allows people to align with what society needs today, tomorrow and the future; augmenting humans with technology. He continues to follow all aspects of AI and is an alumni of CIO Academy (SBS, Oxford University).