You don't have to be proficient in math to get a handle on balance sheets From cash flow to ROI, budgeting to income statements, this essential reference source enables financial managers small business owners, entrepreneurs, and self-employed persons to learn the basics of the balance sheet and beyond-quickly, easily, and thoroughly. Written by professors who have made financial and accounting matters accessible to thousands-both in the lecture hall and in print-this outstanding resource clearly spells out just what a balance sheet is, how it works, and how to use it to increase profitability. * Addresses every major component of the balance sheet-cash, receivables, inventory, long-lived assets, long-term debts, and more * Explains where the components came from, how they relate to each other, and how they can be controlled * Contains essential formulas to guide you through your business finances GEORGE T. FRIEDLOB, PhD., (Clemson, South Carolina) is a professor at Clemson University School of Accounting. FRANKLIN J. PLEWA, JR., PhD, (Pocatello, Idaho) is a Professor at Idaho State University College of Business. Their prior books include Understanding Cash Flow, Understanding Income Statements, and Understanding Return on Investment.