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Understanding and Profiting from Intellectual Property on Hardback by D. Yang
Understanding and Profiting from Intellectual Property on Hardback by D. Yang
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Understanding and Profiting from Intellectual Property

A guide for Practitioners and Analysts
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Description

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.

Author Biography:

DELI YANG is R. Burr and D. Clark Professor in International Business at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property. Before embarking on her academic career, she also had professional experience in government policy and international trading. Since the early 1990s, she has been researching IP from the IB angle. She has also been collaborating with multinationals and academics across the world on projects related to IP businesses. As a consultant of the World IP Organization, UN, she has been actively involved with benchmarking global IP systems.
Release date NZ
April 24th, 2008
Author
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Illustrations
XXII, 309 p.
Pages
309
Dimensions
140x216x19
ISBN-13
9781403991720
Product ID
3171812

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Intellectual property, copyright & patents
Books >
Non-Fiction >
Professional & Technical >
Law >
Laws of Specific jurisdictions >
Intellectual property law