If you want to be successful in managing your strategic planning process, it is important early in the process to identify the scope and scale of strategic ambition of your team and appropriate measures of strategic success. This book-the second in the Painless Strategic Planning series-helps you to understand and develop these two important but frequently neglected components of strategic planning.After developing a vision and mission statement for your organization or business unit, it is necessary to understand the demands of the marketplace, the ambition and appetite of your management team towards growth and change, and the strategic scorecard by which you will track and measure progress in making advances towards the achievement of your stated vision and mission (what gets measured gets done). Your task is made much more difficult if you lack alignment between mission, managerial passion and commitment, and the ability to measure and track organizational capability to win customers. In this handbook, for the first time, the authors present the tools and guidance they have developed over 25-years of consulting and working with a wide-variety of blue chip clients across a range of industries, including financial services, retail, hospitality, technology, sports and entertainment, government, and not-for-profits. This book will help you understand the importance and need to develop and discuss alternative business scenarios and strategic scorecard categories and measures before you develop strategies in the form of Critical Success Factors. The book includes background about the Painless Strategic Planning Process, education, exercises, examples, and instructions to follow to help you and your team understand and painlessly develop effective Strategic Performance Indicators and Business Scenarios, and deepen your understanding of how they fit into the overall strategic planning toolkit.