Creating an environment where Brainstorming is the norm instead of the exception can be a hard task, because contrary to popular beliefs, brainstorming isn't THE SOLUTION. Truly productive brainstorming sessions are part of a complete process. "Arthur Kaptein delivers on his promise by bringing you the ultimate resource for brainstormers and facilitators. From engaging top experts to giving you new techniques to lead the most productive and creative brainstorming sessions anywhere, you will refer to his book again and again for tips and guidance. It is a must-have reference that will ensure that you get practical results and that participants are engaged and see great value from the brainstorming sessions that you run." - Andrew Neitlich, Founder and Director, Center for Executive Coaching and author, Guerrilla Marketing for Coaches Ultimate Brainstorming looks at the basics of Brainstorming, and shares with you the views on Brainstorming of: Adam Sicinski, Andy Cohen, Bob Cother, Chris Griffiths, David Allen, Marshall Goldsmith, David Striker, Sunni Brown, and Shawn T. Coyne. "I have recently become disillusioned by the number of people, including supposed experts, who really do not understand creativity in general and brainstorming in particular. Sessions get called 'brainstorming' but are anything but. At last, Arthur Kaptein has set the record straight in this detailed and highly practical book, stuffed full of wisdom and tools to make brainstorming work. If you follow the methods described here, it could make you millions. Really." - David Straker, author of creatingminds.org and (with Graham Rawlinson), "How to Invent (Almost) Anything" We take a look at the role of the facilitator by sharing with you 5 great tips by Sunni Brown, and a 9 step framework to organize your next brainstorming session. Ultimate Brainstorming is filled with clear, concise, and easy to use techniques, for facilitators, managers, and team leaders to get the best out of their Brainstorming Sessions. We collected 65 time tested techniques for facilitators, managers, and team leaders to get the best out of their Brainstorming Sessions. To help you Break the Ice, Brainstorm, and Evaluate Ideas during your next Brainstorming Session.