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Tweenhood on Hardback by Melanie Kennedy
Tweenhood on Hardback by Melanie Kennedy
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Tweenhood

Femininity and Celebrity in Tween Popular Culture
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Description

A powerful female, pre-adolescent, consumer demographic has emerged in tandem with girls becoming more visible in popular culture since the 1990s. Yet the cultural anxiety that this has caused has received scant academic attention. In Tweenhood, Melanie Kennedy rectifies this and examines mainstream, pre-adolescent girls' films, television programmes and celebrities from 2004 onwards, including A Cinderella Story (2004), Hannah Montana (2006) and Camp Rock (2008). Her book forges a dialogue between post-feminism, film and television, celebrity and most importantly; the figure of the tween. Kennedy examines how these media texts, which are so key to tween culture, address and construct their target audience by helping them to 'choose' an appropriately feminine identity. Tweenhood then, she argues, is transient and a discursive construct whose unpacking highlights the deification of celebrity and femininity within its culture.

Author Biography:

Melanie Kennedy is Lecturer in Media and Communication at the University of Leicester, UK. Her research examines media representations of gendered, age-defined, classed, raced identities (in particular tweens, young female celebrities, and teenage mothers), and the popular culture that addresses these subjects.
Release date NZ
October 30th, 2018
Audience
  • Postgraduate, Research & Scholarly
Illustrations
10 bw integrated
Pages
224
Dimensions
138x216x25
ISBN-13
9781780768427
Product ID
21595948

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