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Truth in Marketing on Hardback by Thomas Anker
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Truth in Marketing

A theory of claim-evidence relations
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Description

Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not… Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails. This innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR.

Author Biography:

Thomas Boysen Anker is lecturer at the University of Glasgow and holds a PhD in applied philosophy from the University of Copenhagen. His main research interest is business ethics. He is associate editor of European Management Journal and has published widely in international academic journals.
Release date NZ
April 1st, 2016
Author
Audience
  • Postgraduate, Research & Scholarly
Illustrations
3 Tables, black and white; 20 Line drawings, black and white; 20 Illustrations, black and white
Pages
130
ISBN-13
9781138849198
Product ID
24564430

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