Business & Economics Books:

Trust, Social Relations and Engagement

Understanding Customer Behaviour on the Web
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Hardback
$288.00
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  • Around 1-11 July using International Courier

Description

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

Author Biography:

DONATELLA PADUA Adjunct Professor of Sociology and of Methods of Analysis of the Complex Society, at the University for Foreigners of Perugia, Italy. She is also Researcher in Sociology and Scientific Director of Intelligent Positioning Research Centre, UK. She has a Degree in Business Administration from the University 'La Sapienza' of Rome, Italy and a PhD in Science of Education.
Release date NZ
July 31st, 2012
Author
Audience
  • Professional & Vocational
Illustrations
XXVII, 231 p.
Pages
231
Dimensions
140x216x20
ISBN-13
9780230391246
Product ID
19572157

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