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The BSE epidemic, GM foods, avian flu, the growth of supermarkets and the crisis in obesity have shaken consumer trust in food. Uncovering surprising differences between countries, Trust in Food examines this and challenges the idea of the consumer as a sovereign individual, demonstrating how consumption is institutionalized within society.
UNNI KJAERNES is Senior Researcher at the National Institute for Consumer Research, Oslo, Norway. She is co-ordinator of the Trust in Food project. She has published widely on food consumption, consumer concerns and food policy and is co-editor of Regulating Markets: Regulating People: On Food and Nutrition Policy. MARK HARVEY is Senior Research Fellow at the ESRC Centre for Research on Innovation and Competition, University of Manchester, UK. His research focuses on economic sociology and innovation, in particular biotechnology, retailing, consumption and food. His recent publi