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Trust in Communication Management
Trust in Communication Management
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Trust in Communication Management

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Description

This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.

Author Biography:

Aydemir Okay is full professor in the Department of Public Relations and Advertising, Faculty of Communication, Istanbul University, Turkey. His areas of interest are public relations, public relations theory, corporate advertising, sponsorship and corporate communication. He is also a member of EUPRERA.
Release date NZ
July 5th, 2016
Contributor
  • Edited by Aydemir Okay
Pages
368
Edition
New edition
Audience
  • Professional & Vocational
ISBN-13
9783631675373
Product ID
25762089

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