This text reviews the deep historical roots of Asian business ethics and firmly places these into the modern context. From this analysis the various authors review the role of trust in alliances in general and in operational detail in several countries in South and East Asia: Malaysia, Japan, Singapore and Korea are featured. Finally the authors note the need to develop trust looking at the obstacles of understanding these aspects.
JOHN B. KIDD was educated in the UK and worked for several major UK organizations before returning to University scholarship. In the Universities of Birmingham and now Aston Business School his research focused on the development of IT use in SMEs; the management of projects; and the softer management issues that concern multi-national joint ventures. He has held visiting professorships in several European Universities, and in the China Europe International Business School, Shanghai. - FRANK-JURGEN RICHTER is the Director in charge of Asia at the World Economic Forum, Geneva. He was educated in Germany, France, Mexico and Japan. At one time he was based in Beijing for several years where he managed the operations of a European Multi-national enterprise: there he developed a keen interest in Asian business practices.