Non-Fiction Books:

Transnational Media and Contoured Markets

Redefining Asian Television and Advertising

Format

Hardback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Transnational Media and Contoured Markets: Redefining Asian Television and Advertising by Amos Owen Thomas
Unavailable
Sorry, this product is not currently available to order

Description

In the context of Asia, where most of the world's population lives, this book analyses how globalization of the media and advertising has occurred within the larger context of economic, political, social and cultural processes within regions, nation-states, and transborder ethnic communities. It demonstrates that growth was influenced not just by governments and policy-makers but also by the management decisions of media owners, cable operators, satellite providers, advertising agencies, marketers, software developers and other players, whether pro-active or reactive. The author documents and examines the responses of domestic and regional marketers as well as their advertising agencies to the new media alternatives. Not only does this book make clear the processes of television and advertising globalization in selected Asian markets, it also raises important socio-ethical issues that need to be addressed in managing newer electronic media in other emerging markets around the world. This is a companion volume to Imagi-Nations and Borderless Television: Media, Culture and Politics Across Asia (SAGE, 2005).

Table of Contents

Emergence and Divergence Mediating Globalization Cloning /f003StarTV Demarcating Nationality Targeting Markets Advertising Transposed Relativity of Globality Strategy Paradoxes Transending the Boundaries
Release date NZ
June 8th, 2006
Country of Publication
United States
Imprint
SAGE Publications Inc
Pages
268
ISBN-13
9780761934837
Product ID
2066154

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...

Buy this and earn 463 Banana Points