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Trading Up by Michael J. Silverstein
Trading Up by Michael J. Silverstein
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Trading Up

Why Consumers Want New Luxury Goods - and How Companies Create Them
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$39.00
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Description

Trading up isn't just for the wealthy anymore. These days no one is shocked when a secretary buys silk pyjamas. Or a young professional buys only premium wines. Or a builder splurges GBP1,500 on a new set of golf clubs. In dozens of categories, these 'new luxury' brands sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up is the definitive book on this growing trend.

Author Biography:

Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world. Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works. John Butman is an established business author and journalist.
Release date NZ
April 29th, 2008
Audience
  • General (US: Trade)
Pages
320
Dimensions
139x215x21
ISBN-13
9781591840701
Product ID
2589754

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