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Trade Me: The Inside Story

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Trade Me: The Inside Story

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Paperback / softback
Trade Me: The Inside Story by Michael O'Donnell
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3.9 out of 5 stars Based on 13 Customer Ratings

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"Good summary of how TradeMe got to where it is today"
4 stars"
Purchased on Mighty Ape

The book is really divided into two parts: the story of where TradeMe came from and how it got to the stage of selling to Fairfax, and; how TradeMe have grown since the sale and some of the key learnings from their successes and failures to date. All in all, a good read especially the first part which should be inspirational to all budding entrepreneurs. It will also give you a new appreciation that this business is not simply a eBay rip off!

"Bought this book as soon as it came out." Purchased on Mighty Ape

Excellent reading, not only for general reading but has helped me with ideas in developing my own business. I just wish it went into more detial rahter than being so high level. Just being picky though as this book is a good read.


Few companies have captured the hearts and minds of New Zealanders like Trade Me.

Originally built by university drop-out Sam Morgan on a borrowed laptop, Trade Me was to change the face of retailing in New Zealand, destroying newspapers classifieds businesses and going on to become part of the vernacular as some 2.5 million Kiwis became members.

Now for the first time the story of Trade Me is told, the first 10 years of this remarkable company. Author Mike O’Donnell is Head of Operations at Trade Me and tells the whole story. From fragile beginnings, to being laughed out of the room by Telecom, through to becoming the number one force on the New Zealand internet and being sold for a staggering $750 million.

Featuring a foreword by Trade Me founder Sam Morgan and numerous interviews with all members of the original Trade Me team, this is the first ever history of arguably New Zealand’s most loved company, and has the added benefit of telling the story from the inside.
Release date NZ
August 1st, 2010
  • General (US: Trade)
Country of Publication
New Zealand
colour photographs
Phantom House Books
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