"The difference between men and boys is the price of their toys..." Highly customised accessories, aesthetic electronics, and extraordinary engines are celebrated in over 400 pages of this beautifully illustrated book. From private submarines to diamond-encased USB sticks and MP3 players, the highly personalised characteristics of each object are what give it that luxurious aura. Unique luxury products created exclusively for those status-seeking consumers where money is no object are showcased here. Covering Sport and Health; Engines and Speed; Electronics and Entertainment; Fashion Accessories and Gadgets; and Home and Interior Design, it provides a full colour celebration of all the things that men dream about buying - to play with, have fun with and show off with - from bikes, planes and cars to fashion, electronics and gadgets. Target market is: Lifestyle-obsessed 22- to 35-year old ABC1 males. It is a Christmas gift book for the readers of men's lifestyle magazines - the fastest growing sector of magazine publishing in recent years, e.g. "Stuff" magazine, 60,000 UK copy sales monthly; "T3" magazine, 50,000 UK copy sales monthly.