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Tourism Promotion and Power

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Tourism Promotion and Power

Creating Images, Creating Identities



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Tourism Promotion and Power by Nigel Morgan
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This text aims to provide a deeper insight into the cultural role of tourism imagery. It argues that tourism, and particularly tourism imagery, should be considered within the broader extent of society. The book analyzes the tourism image as a mean-making institution and examines the systems of discourse which shape the creation and production of the image. The reader is invited to be an active participant in the process of understanding the importance and function of the tourism image in its wider social and cultural role.
Release date NZ
July 29th, 1998
Country of Publication
United States
John Wiley & Sons Inc
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