Tourism in China

Name: Tourism in China
SKU: 2564848
Price: 101.00 NZD
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Paperback / softback

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Description

Tourism in China is a comprehensive study of tourism and the travel industry in China - past, present, and future. Since joining many of its Asia-Pacific neighbors in identifying tourism as a vehicle for socioeconomic growth and poverty alleviation, China has become the leader in the Asian travel industry, surpassing all forecasts with high and constant growth in international and domestic tourism activity. In fact, the World Trade Organization predicts that by 2020, China will become the world's leading tourism destination, receiving 145 million visitors. This timely book examines the diverse opportunities and challenges the country's tourism industry faces in meeting those projections.

Author Biography:

Kaye Sung Chon, Zhang Guangrui, Alan A. Lew, John Ap, Lawrence Yu

Release date NZ

December 2nd, 2002

Author

Audiences

General (US: Trade)
Professional & Vocational
Tertiary Education (US: College)

Pages

346

Dimensions

156x216x38

ISBN-13

9780789012821

Product ID

2564848

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