Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society and is currently working towards a PhD at Cardiff Metropolitan University. His main areas of research are technology-supported marketing in tourism; innovative marketing dynamics; destination branding in tourism; cultural heritage tourism; heritage interpretation; and sustainable management/marketing alternatives for cultural heritage industries. He is a regular reviewer of Tourism Analysis, the International Journal of Human Resource Management, the International Journal of Ecotourism, the eReview of Tourism Research (eRTR) and the International Interdisciplinary Business-Economics Advancement Journal. Anukrati Sharma is Associate Professor in the Faculty of Commerce and Management, University of Kota, Kota, Rajasthan, India. In 2015, she received Research Award from the UGC, New Delhi, on Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects. Her doctorate was on tourism marketing from the University of Rajasthan. Her core research areas are tourism, strategic management, law, general management and international business management. She is member of several professional bodies. She attended and presented papers in many national and international conferences.