This was an excellent book that inspires you to take a closer look at your life and business. It has detailed information on how to get clear on the direction you want for your life/business and your path forward to communicate it to the world. It is more than a business marketing tool. The authors did a great job using stories and exercises to illustrate the concepts and principles to build your business and personal brand the right way. In this book, you will learn a proven process you can follow to leverage and get the most out of your personal brand. The authors of this book have over 25 years of experience working on brands for Fortune 500 companies and are excited to teach you how to bring your personal brand into focus, reach your earning potential and become more fulfilled than you ever imagined you could be. Instead of wasting your valuable time and money on fake branding, you will learn how small businesses can be as good - or better - at real branding than large companies, and how women's personal brands can be a powerhouse when unleashed!