Time-aware Conversion Prediction For E-commerce

Name: Time-aware Conversion Prediction For E-commerce
SKU: 27607409
Price: 313.00 NZD
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Format:

Hardback

Series:

East China Normal University Scientific Reports

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Description

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem — what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

Release date NZ

March 8th, 2018

Author

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

152

Series

East China Normal University Scientific Reports

ISBN-13

9789813224704

Product ID

27607409

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