Business & Economics Books:

Thunderbird on Global Business Strategy

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Thunderbird on Global Business Strategy by The Faculty of Thunderbird, The American Graduate School of International Management
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Description

This volume offers a one-stop guide to successfully running a global business, and features over a dozen essays from established leaders in the field as well as new, rising academic stars. Among the wide variety of business topics addressed are global business strategy, human resource issues, information technology and the role of information management, protecting intellectual property, and dynamic competitive strategy.

Author Biography

ROBERT E. GROSSE, PhD, is a professor of international business and Director of Research at Thunderbird. He has been a consultant to many top international companies, including IBM, American Express, and YPF, the Argentine national oil company. Professor Grosse is the author of more than a dozen books.
Release date NZ
April 10th, 2000
Audience
  • Professional & Vocational
Contributor
  • Edited by Robert E. Grosse
Country of Publication
United States
Imprint
John Wiley & Sons Inc
Pages
384
Dimensions
159x236x30
ISBN-13
9780471326069
Product ID
3080399

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