What are the new rules of business
for the digital era?
Which companies will survive and which
will go by the wayside?
Will your company survive?
These big questions gnaw on the minds of business leaders. It is common knowledge that the digital revolution has happened, and information age is here; yet few fully understand what this means for business.
We can see that digital technology is continuing to change how businesses are run. We sense the change underfoot - the reshuffling of what creates competitive advantage and what is falling away. But few know what it takes for a business to survive in the digital era.
This book is about the secrets to business survival in the 21st century: what you need to know about digital technology to survive as a business leader.
Author Biography:
Dr. Amy Young is a faculty member at the Stephen M. Ross School of Business, at the University of Michigan where she incorporates positive psychology, business, and technology in courses. She is a faculty affiliate at University of Michigan's Center for Positive Organizations. Professor Young teaches communication to BBA and MBA students in the areas of digital communication systems, organizational communication, and organizational agility. Dr. Young's research focuses on organizational communication, digital technology, and positive organizational practices. Dr. Young serves as an Executive Research Advisor to International Data Corporation, an advisory firm specializing in business information technology and communication. She has consulted with numerous Fortune 500 companies including Kellogg, Honeywell, Abbott Pharmaceuticals, UTC, AMEX, Unilever, PwC, Sigel & Gale, and many others. Dr. Hinesly has been with the Ross School of Business at the University of Michigan for over a dozen years. She teaches digital business systems, processes and communication. She has over 20 years in the private sector and was a COO in the retail industry. Dr. Hinesly has served as the Director of Research for Thompson Associates, and the Director of Educational Content and Research for the National Retail Federation. Dr. Hinesly is a highly requested consultant, presenter and coach on the topic of business, leadership, innovation, communication and technology. She has been involved with over 100 companies with digital transformation including Google, Cisco, Amazon, Jive, Microsoft, Kellogg's, PwC, Wacker, GE, Unilever, LVMH, The New York Times, and more. She presents workshops and seminars for executives. Her research and consulting work focus on business communication and digital transformation. Michael J. O'Brien is the president and founder of Star Performance Group, an international organizational capital consulting firm. Star Performance specializes in leadership, culture and alignment. He was appointed the Director of Research for The Pacific Institute, a leading organization specializing in the use of positive psychology and neuroscience to help people, teams and organizations develop their mindset and achieve extraordinary results. With over 32 years of consulting work, O'Brien has grown into a sought after global leadership and culture expert, enabling hundreds of organizations to achieve their goals through transforming their culture. He has conducted face-to-face coaching with over 3,000 senior executives on six continents helping them improve their leadership and ability to drive culture transformations. He completed his Masters of Education at The University of Western Ontario in Canada and his undergraduate work in finance and economics where he was also an Academic Senator at the School of Business and Economics, Wilfird Laurier University in Canada.
