From Eddie 'The Beast' Hall, the winner of World's Strongest Man 2017 and the man who pulled half a tonne off the floor when everybody else said it was impossible, comes The World's Strongest Book. Impossible is a recurring theme in Eddie's life - from the streets of Stoke-on-Trent to the pinnacle of Strongman - at every step on his journey he has blasted through the obstacles in his way. Now he faces a mountain - or rather The Mountain. Eddie brings readers behind the scenes and into the heart of his training camp as he prepares for his greatest challenge yet - a boxing ring showdown with his nemesis, Hafthor Bjornsson. Witness Eddie's year-long journey as he transforms his body and mind from strength athlete to ring warrior. And in the last chapter, we join Eddie in the changing room for an exclusive reflection on the fight itself. Featuring raw training diaries, 10 rounds of mental preparation, and exclusive interviews with iconic friends on mental strength including Ross Edgley, James Haskell, Paddy McGuinness, his family and inner circle, the book gives readers access to Eddie's formidable mindset, as he reflects on the lessons he's learned over the course of his life and draws on them all over again in preparation for his fight with Thor. With Eddie as your guide and inspiration, you'll have the courage and the confidence to 'Back Up Your Bull!'